Data & Gen AI

Reimagine Pharma R&D with unified data, intelligent automation, and real-time, compliance-driven insights.

Service-wise outcomes you can achieve

  • Automate content generation from early discovery to post-marketing across safety, regulatory, and medical functions

  • Apply GenAI and machine learning (ML) to surface faster, more precise insights at every stage

  • Integrate siloed data sources to support confident decisions across clinical and commercial teams

  • Ensure relevance and compliance from day one with built-in regulatory and therapeutic expertise
  • Extract real-world insights faster with AI trained on RWE, RWD, and HEOR data
  • Cut operational overhead by up to 60% through contextual automation across functions
  • Accelerate project delivery using flexible, POD-based execution models
  • Collaborate with tech partners for tailored, cost-effective AI solutions

AI Across the Product Lifecycle

Pre-Launch: Discovery & Clinical Development

  • ML-powered site and investigator selection
  • GenAI-based patient-protocol matching
  • EHR-to-EDC automation
  • RWD analysis for trial optimization
  • GenAI-driven CSR summarization

Launch: Medical Affairs Enablement

  • Auto-transcription and summarization of medical meetings
  • LMM-based literature summaries
  • AI agents for medical inquiry response
  • HCP mapping and sentiment analysis
  • AI-powered scientific content search
  • Auto-generate and update core content

Post-Marketing: Commercial & Safety Ops

  • Field visit transcription and summarization
  • Speech-to-text insights for reps (Field Force Navigator)
  • Real-time HCP sentiment tracking
  • Instant query resolution via chat-based GenAI
  • Reimbursement support for FRMs
  • AI-driven field training assistants

AI Across the Product Lifecycle

Agentic AI Orchestrator

Autonomous agents to plan, analyze, and act

Data Analyzer

Chat with structured data for instant insights

Pharma Narrative IQ

Role-based access to relevant content

Generative BI Copilot

Narrative KPIs and real-time dashboards

Knowledge Manager

Summarize and query unstructured data

BI Search Engine

Find the right KPIs across diverse reports

Integrated Insights AI

Combine AI, GenAI, and human input for decisions

Business Functions Made Smarter, Faster, and Leaner

Conversational AI / Augmentation

Insights
Generation

Information
Management

Patient
Centricity

Auto-generate first-draft content with GenAI

Summarize scientific and commercial content

Centralized AI-powered data catalog

Predict drug-switch likelihood for patients

Auto-tag assets to enhance A/B testing

Personalized KPI dashboards for sales reps

Context-aware search with RAG

AI coach for personalized disease management

Scenario planning using LLM interfaces

LLM-based synthesis of medical inquiries

Auto metadata tagging and EDA

Predict and intervene in adherence risk

Analyze unstructured research data at scale

Real-time brand and market insight generation

Reduce support tickets with AI coding assistant

Enable natural language patient data queries

Boost content productivity by 5x

Dynamic insights via Power BI with Copilot

Cut data search time by up to 35%

~30% faster analytics and insight turnaround